How Admissions Officers Use ‘Big Data’

Business Insider: “Just as companies pay for consumer data to make informed decisions, it turns out, colleges and universities do the same, according to a report by non-partisan think tank New America. The report, called ‘The Promise and Peril of Predictive Analytics in Higher Education,’ detailed the ways in which colleges pay for student data. For less than 50 cents a name, colleges glean student data from third-party groups.”

“The students’ demographic information is then used for ‘predictive analytics,’ a little-known x-factor that colleges often use for enrollment management. The process pulls a multitude of data points into a model that predicts the probability a particular student will apply to a school, choose to attend after they’ve been accepted, or perform well once enrolled. The third-parties also have their own predictive models that colleges can pay for, which can include around 300 different data points on students.”

“The report also explained how colleges rank students based on this data. Admissions teams individually score students’ likelihood of becoming an applicant, being admitted, and deciding to enroll, usually on a scale of 0-10 based on factors like: race and ethnicity, zip code, high school, and anticipated major, according to the authors.”

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Yale to Admit More Students

Associated Press: “Yale University will be accepting more undergraduate students this year, but don’t expect it to be any easier to get in. Freshmen classes will be larger by about 200 students beginning next year under a long-planned expansion that will see the Ivy League college’s student body grow by about 15 percent, to 6,200.”

“For the class that arrived on the New Haven campus last year, the school accepted only 6.7 percent of more than 30,000 applicants, one of the lowest rates in the country … Yale’s applicant pool has grown in the past nine years from 22,500 to nearly 31,500, an increase that Dean of Undergraduate Admissions Jeremiah Quinlan said has been driven largely by students from traditionally underrepresented backgrounds, such as minorities and students from low-income households. A larger student body, he said, will allow Yale to welcome students from more diverse backgrounds.”

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Georgetown: Slavery Descendants Given ‘Legacy’

NPR: “Georgetown University will be offering an admissions edge to descendants of enslaved people sold to fund the school … Jesuit priests connected to the private Catholic university sold 272 enslaved people in 1838, to pay off the university’s massive debts. The men, women and children were sold to plantations in Louisiana; the university received the equivalent of $3.3 million, securing its survival.”

Georgetown will treat “the descendants of those enslaved people the same way it treats legacy students, applicants whose family members attended Georgetown … The working group had also recommended that Georgetown explore the feasibility of offering financial assistance for those students as well.”

“Additionally, the school will be renaming two buildings — formerly named after the two university presidents who made the arrangements to sell slaves to fund the school … One will become Isaac Hall, after one of the enslaved men who was sold in 1838, and another Anne Marie Becraft Hall, after a black educator and nun … Georgetown will also establish a memorial to the people whose enslavement funded and built the school, offer a mass of reconciliation and work to promote scholarship in the field of racial justice, it says.”

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Admissions Officers Offer Essay Advice

The Washington Post asked dozens of college admissions officers for insights into what they like to see in essays. Here are a few choice quotes:

“I look for beautiful, clear writing that comes to life on the essay page and offers insight into the character and personality of the student.”

“If you’re a serious person, write your essay with a serious voice. If you’re a funny person, be funny. If you’re not a funny person, your college essay might not be the best place to try on that funny writer voice for the first time.”

“We want to enroll students who will contribute to the life of the campus, so we are eager to see how you have contributed to your high-school community or the community in which you live.”

“It is a pet peeve when we see an anomaly in grades and the student never addresses this. Tell us what happened and how you turned it around.”

“You can’t fake it during the admission process. If you do, you’ll end up at a college or university that’s a poor fit.”

“Some of my most memorable offers of admission have gone to students who like to color outside the lines.”

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College Application Process: 5 Lessons Learned

The Washington Post: “Katie Miller recently graduated from Walter Johnson High School in Bethesda, Md., and is very relieved to be finished with the painful process of applying to colleges.” Here are some of the lessons she learned along the way:

“1. Be prepared for disappointment. Nothing truly readies you for the feeling of defeat that comes with opening a letter of denial.”

“2. Accept that aspects of this arduous process will simply be inexplicable … While some websites claim they can tell students which elements of the application different schools value, maybe it depends on factors as arbitrary as who sits down to read the essay.”

“3. Even when you think you have done everything right, you’ve probably gotten something wrong … Overlooking wrongly labeled classes and failing to double-check them with my counselor put me at a disadvantage … You will never get full disclosure from a university admissions office, but by calling and asking why I was denied, I learned that my mistakes led the office of undergraduate admissions to believe that I had dropped AP and honors-level courses.”

“4. There is a time and place for modesty and the college application process is not it … Especially today, as colleges’ standards continue to raise, it’s vital to take advantage of all accomplishments, because there are probably a thousand other kids with the same ones.”

“5. Give serious consideration to all the schools on your list, because your final choice may surprise you … I have realized that the college experience has less to do with the school name, location and reputation, and more to do with what you accomplish there.”

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When The Applicant is an Introvert

NBC News: “With space to fill out to boast about leadership roles, clubs, and other extracurricular activities, college applications may seem like they favor extroverted students.But experts say you don’t have to be the type of person who thrives in group settings to have a solid application. There are many ways for introverted high school students to stand out.” Laura Sefton of Rhodes College comments: “Introverts really have the opportunity to shine in the admission process, since they often know themselves extremely well.”

“Being introspective can be particularly useful when it comes to the college essay.” Seth Allen of Pomona College comments: “Introverted applicants can showcase their deep or divergent thinking through the essays, helping to three-dimension themselves and pique the interest of their readers.”

“When assessing what kind of impact students could make in their campus classrooms, Allen said, introverts are at no disadvantage … because introverts get their energy from solitary pursuits, they often bring a perspective to the class that expands beyond the syllabus. That can help on a college application, too, when introverts are competing with team captains, debate heads, and student government presidents for an admissions spot.”

“What’s important, Allen said, is that introverts not try to make themselves seem like everyone else applying and instead ‘play to the strengths, interests, or talents that their introverted tendencies have gifted them’.”

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Thinking Outside the ‘Ivy League’ Box

Quartz: “Well-heeled universities tout the benefits their name will give graduates: namely strong alumni networks, star faculty, and a résumé boost. But you needn’t attend an Ivy to reap those rewards. In fact, lower tier school alumni networks are arguably stronger, because fellow alumni recognize that you didn’t necessarily have an easy path to follow. They might be more willing to offer career help, because your less illustrious school denotes that, like them, you are also full of hustle and tenacity.”

“The Washington Post reported on a recent study by Princeton economists in which college graduates who applied to the most selective schools in the 12th grade were compared to those who applied to slightly less selective schools. They found that students with more potential earned more as adults, and the reverse held true as well, no matter where they went to school. Likewise, star faculty are not always found where you’d expect. Big name schools are not necessarily the best places for professors; plus, many professors split teaching time between multiple colleges and/or universities.”

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Admissions Gap: The Gender Factor

Charlotte Observer: “Over the last decade women have comprised 57% of the four-year college students in the country … Naturally, the relative scarcity of qualified male applicants gives them a leg-up in admissions at many schools … Among the elite institutions offering men a significant edge are George Washington, Tufts, and William & Mary, where gentlemen enjoy a stunning 14 point advantage over young women. Vassar features admit rates for men that are nearly twice that of female applicants. Many other highly selective institutions offer a more modest advantage to men including Brown, Pomona, Vanderbilt, and Middlebury.”

“Generally speaking, gender-based advantages typically on occur at smaller liberal arts schools. Larger school … tend to hold the same, more statistically-based admissions standards across gender lines … Not surprisingly, many of the schools that favor female applicants have ‘Tech’ in their name; Worcester Polytechnic Institute, Georgia Tech, and Caltech all have a much higher acceptance rate for young women. MIT’s acceptance rate for women is double that of male applicants.”

“Other top schools without the official ‘Tech’ designation that grant favor to female applicants include Babson College, Carnegie Mellon, and Harvey Mudd.”

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Colleges Must Navigate Sea of Changes

Slate: “In the coming year, we will see changes in standardized testing, use of prior-prior year tax information in applying for financial aid, elimination of colleges’ access to the selected institution list on the Free Application for Federal Student Aid, and the likely expansion of Simplified Needs Testing resulting from Medicaid expansion. These and other factors like demographic shifts, ability to pay, and public support for higher education represent unprecedented changes to the world of college admissions.”

“The wealthiest and most selective will continue on their tried and true paths, and open-access institutions will serve out their missions in the way they always have. But most colleges are working desperately to navigate the changes in a way that is not harmful to them and genuinely benefits students, especially those with the greatest need.”

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