Business Wire: A survey of “nearly 400 college admissions officers across the United States finds that the percentage of admissions officers who visit applicants’ social media pages to learn more about them has hit a record high of 40% — quadruple the percentage who did so in 2008 … For context, out of those who do so, 89% say they do so “rarely” while only 11% say they do so “often”. And the percentage of admissions officers who say they have Googled an applicant to learn more about them has remained relatively stable over the past two years, at 29%.”
In some cases, the admissions officers visit because the applicants suggested it as a way to learn more about their interests and talents. The officers might also be looking to verify awards, or investigate a candidate’s criminal or disciplinary history. Students seeking scholarships may come under special scrutiny, as well. Sometimes, the visit is triggered by an anonymous tip, perhaps submitted by a rival applicant.